Content Strategy
The content strategy I developed for Black Glass extended across multiple channels, including Public Relations, Social Media, the company's official website, newsletters, and thought-leadership themes curated for the corporate blog.
Social Strategy
My primary expertise lies in social media, yet I have actively collaborated across various departments, including video, editing, creative, digital, and product teams, to spearhead a comprehensive content strategy employing a 360° approach. This collaborative effort has yielded a seamless narrative extending from the company website to social media platforms.
Strategic Partnerships
Strategic partnerships are paramount in brand building as they provide avenues for expanded reach and audience engagement through shared networks. Collaborations with reputable entities, like this one with Ad Age, enhance credibility, fostering trust among consumers. Additionally, such partnerships can offer access to complementary resources, expertise, and customer bases, contributing to a brand's overall growth and success.
