STRIDE | HEAD OF CONTENT
In my capacity as the Head of Content at Stride, I played a pivotal role in orchestrating a comprehensive brand refresh aimed at strategically positioning Stride within its target audience to facilitate business scaling. This encompassed multifaceted elements such as creative content, messaging, and logo redesign. Simultaneously, I led an agency social and influencer team, ensuring seamless integration of our rebranded messaging across diverse social platforms. Furthermore, I bolstered our online visibility by enhancing Google rankings through a thorough review and implementation of SEO recommendations and indexation analyses.
BLACK GLASS | HEAD OF MARKETING
As the Head of Marketing at Black Glass, I orchestrated a comprehensive overhaul of the blog, social media, and newsletter communications, elevating their strategic and creative dimensions. Additionally, I led the initiative in cultivating and managing strategic organic and paid partnerships, resulting in significant surges in engagement metrics and an increased overall share of voice. My primary objective at Black Glass centered on ensuring widespread awareness among Chief Marketing Officers (CMOs) regarding the company and its suite of services.
GUARANTEED RATE | VP OF MARKETING, SOCIAL + BRAND
As the Vice President of Marketing, overseeing Social Media and Brand Management, I was responsible for curating the voice, aesthetic, and overall branding for more than 15 social media accounts within Guaranteed Rate Companies. Additionally, I provided strategic social media consultation for over 500 loan officers. My overarching mission was to establish Guaranteed Rate as a prominent household name, striving to position it as the preeminent and highly engaged mortgage company across various social media platforms.
GRAE SPACE | FOUNDER + CEO
Throughout my professional journey, I have provided strategic consulting services to a diverse array of brands, spanning from beauty brands to collaborating with agricultural stakeholders on comprehensive marketing and content strategies. My consultancy expertise encompasses a wide spectrum, including content strategy, ideation and execution of social media campaigns, competitive analysis, establishment of effective marketing teams, and various other strategic initiatives.
FORBES | DIRECTOR OF SOCIAL MEDIA
In my capacity as the Director of Social Media at Forbes, I led and directed a team of seven professionals, steering the content strategy across paid, earned, and owned media channels. My primary emphasis lay in fostering the professional development of my team, establishing ambitious yet achievable Key Performance Indicators (KPIs), and orchestrating pioneering digital campaigns that marked a significant milestone for the publication.
ALOHA | DIRECTOR OF SOCIAL MEDIA
I was the first of eight employees hired to launch ALOHA. Serving as a solo team member for social media and influencer marketing, I executed the introduction of ALOHA on various social platforms, including Facebook, LinkedIn, Instagram, Pinterest, and Twitter. Through organic strategies, I successfully cultivated and expanded the audience to approximately 300,000 within a year.
DEEP FOCUS | MANAGER OF SOCIAL MEDIA CONTENT + CLIENT RELATIONS
The main focus of my role at Deep Focus was to be nimble and able to pivot to take on new clients and change strategy at a moments notice. My primary client was Purina. I created a social ecosystem for cat and dog lovers called Petcentric. While the Facebook page is no longer active you can see some of my creative work and copy here. I managed client calls focused on reporting, content calendars, and campaigns. In addition to managing Purina I also assisted with Nespresso, Absolute, and was one of the first members of Deep Focus’ Moment Studio.