Shauna is a creative, social media and brand strategist with 10+ years experience spanning publishing, start-ups, and creative agencies. She has built brand foundations for start-ups and transformed the social voice, look and feel, for a 100-year-old publisher. Her background and the skills acquired working in these distinct and diverse organizations gave her the knowledge necessary to grow loyal consumers through strong and sticky GTM strategies.

Currently, Shauna is looking for a new adventure with a company who pushes boundaries, is progressive in their approach to company culture and DEI initiatives, and is looking to expand their marketing beyond what they're currently comfortable with.

She is a strong leader, calculated risk taker, and dedicated fully to growing with an organization that aligns with her values.

  • As Head of Content, Social, and Influencer at Stride Health, I have successfully enhanced Google rankings by 70% across various positions, strategically focusing on both 1-3 and 4-10 rankings. I oversee audience strategy development across digital channels, contributing to increased consideration, customer acquisition, and retention. Notably, I managed the first influencer marketing campaign, constituting 5% of our content but generating 47% of total engagements within the initial three months, resulting in a 15% increase in site traffic. Additionally, I led the successful growth of our TikTok and Instagram following, as well as managed communication plans during the busiest period of the year, Open Enrollment.

  • As the Head of Marketing and Communications at Black Glass , I led the company's first strategic publishing partnership, resulting in CEO and CMO speaking opportunities at Cannes with Ad Age. This collaboration led to a 50% increase in traffic to Black Glass' site and garnered over 1 million impressions on Ad Age's social posts. Additionally, I implemented a comprehensive content strategy, utilizing SEO and social listening to achieve a 25% growth in site traffic within three months, while also boosting the LinkedIn community by 30% through tagging tactics, proactive engagement, and consistent posting.

  • During my tenure as VP of Marketing at Guaranteed Rate, I achieved a 25% growth in the agent base within the first year through strategic LinkedIn marketing and advisory presentations. I successfully orchestrated the launch of diverse digital, OOH, and OTT campaigns featuring celebrities like Rose Namajunas, Ryan Newman, Dustin Poirier, and Lucas Giolito. Additionally, I collaborated across teams to execute Guaranteed Rate's first Super Bowl ad, resulting in an 87% increase in site traffic. My role involved managing a budget exceeding $5 million, covering paid media, influencer marketing, paid social, and affiliate marketing.

  • As the Director of Social Media, Brand, and Influencer Marketing at Forbes, I conducted a comprehensive multi-channel audit across major platforms, resulting in a 120% increase in engagement. Notably, I significantly expanded Forbes' 30 Under 30 community through a strategic Snapchat Discover special, launched ahead of the cover release. My role also involved developing a successful content strategy for the @forbesunder30 Instagram account, leading to a 100% increase in followers and a 52% rise in engagements. Additionally, I collaborated with the creative team to launch a compelling "quote" campaign that boosted interactions across social platforms, newsletters, and website traffic. Moreover, I pioneered Forbes' first-ever Influencer Marketing department, establishing partnerships with renowned figures such as Richard Branson, The Weeknd, Jessica Alba, Dwayne "The Rock" Johnson, and Whitney Wolf.