Brand Refresh + Blog Redesign

When I started with the company in 2023, Stride was planning a brand refresh. For 8 months I worked cross-functionally with dev and product to ensure the blog was prepared for launch. As a Squarespace expert I was able to efficiently and effectively update color, font, templates, and confirm all CTA code and forms were up to date and working properly.

SEO Optimized Blog Posts

During my tenure at Stride I managed our agency relationship with Acadia. I delivered an SEO strategy that increased blog Google rankings and drove consideration and applications for health insurance.

Here are a few examples of blog posts I led and edited:

5 Things You Should Know When Filing Taxes for the First Time

I Missed Open Enrollment for Health Insurance, Now What

New Year, No Tax Stress: Tips for Tracking Mileage and Expenses, Seamlessly